Google Analytics as a tool in the development of e-learning artefacts

A case study

Abstract

The design, development, and evaluation of e-learning artefacts requires extensive and potentially time-consuming evidence collection in order to verify that the artefact is fulfilling its educational goals. There is a need for inexpensive tools that can facilitate the quantitative portion of this evidence base. This paper explores the use of Google Analytics in this capacity. The needs analysis, design, testing, embedding, and evaluation of APA Interactive – an e-learning artefact targeting students at Massey University – serves as a case study, demonstrating how analytics data can inform all stages in the creation of web-based educational resources.