Enhancing Digital Financial Advisory Skills through Video-based Presentation Assessments

Abstract

In this study, we investigate whether video-based Statement of Advice (SOA) assessments can help students effectively develop the advisory knowledge and skills required by the financial services industry. Eleven students enrolled in an undergraduate financial planning unit participated in this pilot study. Five students completed a written SOA assessment, while six students completed a video-based SOA assessment. The initial results show that the video SOA group outperformed the written SOA group in conceptual knowledge, communication skills, and presentation skills. However, these differences were not statistically significant. While video-based SOA assessments appear to be a promising approach for developing students' digital financial advisory skills, the small sample size in this pilot study limits our ability to draw statistically robust conclusions. Future research with larger sample sizes is needed to validate these findings and explore students' perceptions of and attitudes toward the use of video-based assessments in delivering financial advice.