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Unlocking student engagement through gamification

Abstract

This study explores the impact of gamification on student engagement in a first-year Managerial Communication unit at a large Australian university. Gamified elements such as points and leaderboards were integrated into online and classroom activities, aiming to enhance academic, cognitive, social, and affective engagement. Using a quasi-experimental design, the study employed pre- and post- gamification surveys and thematic analysis of student reflections. Results indicated significant improvements in cognitive engagement and social engagement with teachers, with students reporting increased motivation and satisfaction. While academic and social engagement with peers showed no significant differences, qualitative data revealed that competition and rewards fostered a sense of achievement and collaboration. These findings align with existing literature, suggesting that gamification can create a more interactive and supportive learning environment. This study contributes to the growing evidence on the efficacy of gamification in education.