Challenges and opportunities for growth of e-Learning enrolments

An international business perspective

Abstract

This study investigates e-Learning as a mode of university internationalisation. Drawing from business and higher education literature, trends on cross-border digital service delivery are analysed. Through a content analysis of recent strategic or corporate plans of Australian and United Kingdom universities, predictions are made about how these strategic priorities might create future challenges and opportunities for university educators and administrators. Internationalisation plans from Australian universities are also used to better understand whether e-Learning is prioritised as a current or future mode of internationalisation. Strategic and technological responses are discussed to help overcome challenges such as the trade-off between teaching quality and profitability which will become more significant as online cohorts expand.